LAS VEGAS, March 23, 2012 -- Hard Rock Hotel & Casino introduces Backstage Pass, a unique loyalty program offering hotel guests and patrons backstage access to experience the ultimate in rewards from Las Vegas' premier rock and roll entertainment destination, now available.
The one-of-a-kind tiered program presents escalated earning potential for
every dollar spent anywhere at Hard Rock Hotel and offers an unmatched
collection of benefits spanning from hotel amenities, casino rewards, dining
exclusives, nightlife experiences, insider privileges and personalized
offerings.
Advantages include room upgrades, access to ticket presales and
offers for concerts at The Joint, complimentary access and priority entry to
Beachlife pool events, up to 50% off dining and spa service discounts.
"The Backstage Pass program celebrates Hard Rock Hotel's loyal guests by
offering them exceptional reward benefits," said Bill
Warner, President of Warner Gaming and CEO of Hard Rock Hotel &
Casino. "We are thrilled to be able to offer our customers this exciting
extension of the Hard Rock Hotel experience."
Backstage Pass has three member tiers – General Admission, Entourage and
Platinum Access. New members begin their membership with the complimentary
General Admission Backstage Pass and can earn their way to higher tiers,
unlocking greater rewards as they graduate to the next level.
Members may use their Backstage Pass while gaming on Hard Rock Hotel's
newly-renovated casino floor, high limit lounge or full pay video poker machines
to receive the ultimate program benefits per dollar spent. Guests can play the
slots and receive one point for every $1 coin-in on
reel/video reel machines and every $2 coin-in on
video poker machines. One hour spent at the poker table will earn 500 points for
Backstage Pass members. Additionally, Backstage Pass members earn 10 points for
every $1 spent on non-gaming experiences including
hotel services, dining, nightlife, entertainment, spa/salon and retail.
Rewards and benefits of the Backstage Pass include:
- Preferred Guest Room Rates (All Members)
- Access to ticket presales for concerts and fights at The Joint (All Members)
- Priority Reservations for unique Spa Treatments at Reliquary Water Sanctuary & Spa (Entourage and Platinum Access Level Members)
- Complimentary Access & Priority Entry to famed Rehab Pool Party/Beachlife Experience (Entourage and Platinum Access Level Members)
- Complimentary Bottle Service and Priority Entry to the Exclusive Vanity Nightclub (Entourage and Platinum Access Level Members)
- Two (2) Complimentary Concert Tickets every 25,000 points earned (Entourage and Platinum Access Level Members)
- Personal Host Services (Platinum Access Level Members)
SOURCE Hard Rock Hotel & Casino
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