Bands and Fans Win! Participating musicians will be eligible for a chance to perform at the World's Largest Music Festival, Summerfest 2012 and win a share of $45,000 in cash and prizes.
Fans who vote online can win a new car and trip to the Big Gig!
MILWAUKEE, March 12,
2012 -- Summerfest has teamed up with Tap Milwaukee and Boston Store's exclusive surf and streetwear
apparel brand Mambo,to search for the next great musical talent. Aspiring
musicians and acts nationwide are challenged to enter the "Land the Big
Gig" music talent search now through Sunday, April
22 by submitting a performance video of original material online at www.LandTheBigGig.com.
"The winner of this contest is going to have the career opportunity of a
lifetime," said David Wise, Marketing Director for
the Milwaukee Journal Sentinel. "At stake is a chance to perform at Summerfest
in front of thousands of fans and to win a share of $45,000 in cash prizes."
Starting today, artists 18 years and older are encouraged to upload a
performance video of original material online at www.LandTheBigGig.com
through the end of the entry phase of the competition, Sunday, April 22, 2012. Complete rules and information can
be found on the contest website.
Public voting commences on Wednesday, April 25.
Music fans will have the chance to vote for their favorite entries on www.LandTheBigGig.com and
be entered in the consumer sweepstakes. One lucky voter will win a brand new
2012 Hyundai Veloster valued at more than $17,000
from Boucher Automotive with a trip for two to Milwaukee's Summerfest that includes round-trip
airfare, hotel accommodations, tickets and VIP Deck passes to Summerfest 2012.
The top 45 vote-getters will be announced mid-May. A second round of voting
will then begin to narrow the field of 45 Semi-Finalists to the Top 3 Finalists
with those three performers/musical acts winning a trip to Milwaukee, Wisconsin to perform live on stage at
Summerfest on Wednesday, July 4 in front of fans and
a panel of celebrity judges. The judges will score the performances and select
one winning act who will be awarded the top prize of $25,000. The second and third place finishers will win
$12,500 and $7,500
respectively.
"'Land the Big Gig' is a great way for talented musicians from around the
country and music fans to celebrate the 45th Anniversary of Summerfest and win
great prizes at the same time," said John Boler,
Vice President of Sales and Marketing at Summerfest. "Performing at Summerfest
is an incredible opportunity for bands of all styles and genres. We encourage
all musicians with original material to enter 'Land the Big Gig' and invite
music fans to vote online and cheer on their favorite performers at Summerfest
on July 4."
Summerfest has rocked Milwaukee's lakefront
for 45 years and wears the crown as the "World's Largest Music
Festival". Featuring over 700 acts on 11 stages over 11 days, Summerfest shares
unforgettable live music experiences with approximately 900,000 music fans from
around the world every year.
"Boston Store and Mambo are excited to be part of this talent
search. Mambo's casual, free-spirited surf and streetwear complements the vibe
of Milwaukee's lakefront Summerfest celebration,"
said Christine Hojnacki, Vice President, Special
Promotions and Publicity at The Bon-Ton Stores, Inc.
Fans and performers are encouraged to stay connected to "Land the Big Gig"
via LandTheBigGig.com, Summerfest, Tap Milwaukee and Boston Store for updates
and info.
About Summerfest
Summerfest 2012 will take place June 27 – July 1 and July 3 – 8, from
Noon until Midnight and will be closed Monday, July 2. In 2012, The "World's
Largest Music Festival" and Milwaukee's
cornerstone summer event will celebrate its 45th Anniversary. Since
1968, Summerfest has provided unforgettable live music experiences for fans from
around the world. Summerfest attracts over 700 bands, including the music
industry's hottest stars, emerging talent and local favorites and hosts a
diverse selection of food and beverage vendors, marketplaces and interactive
exhibits set against the Lake Michigan and
downtown backdrops, creating a festival experience like no other. Patrons can
also enjoy Miller Lite, the Official Beer of Summerfest. For more details visit
Summerfest.com ,
Facebook.com/summerfest or Twitter: @Summerfest.
About Tap Milwaukee
TapMilwaukee.com is Southeastern Wisconsin's
essential guide to entertainment, providing everything you need to know about
going out, staying informed and sharing that information with friends. Tap was
created in 2011 to engage a growing market of readers who want local
entertainment news at their fingertips. Our readers are passionate about things
to do - from music to movies to dining and galleries – TapMilwaukee.com has
it.
About Mambo
Mambo is an Australian company established in 1984 and is owned by The
Nervous Investor Group, a collective of creative and surfing entrepreneurs. The
brand is built on the pillars of surf, art, skate, music and humor. Mambo has
hosted major international music festivals, surfing events and has had its
unique art exhibited in museums around the world. Mambo develops young artistic
talent, produces innovative products, artworks and quality clothing. In 2000,
due to demand from the athletes, Mambo designed the Australian team uniforms for
the opening ceremony of the Sydney Olympic Games. There have been several books
written on Mambo, as well as a lead business TIME magazine article, and just
last year, esteemed UK publication, Cult Street Wear, listed Mambo as one of the
world's most influential apparel brands of the past 30 years alongside Nike,
Adidas and A Bathing Ape.
About The Boston Store
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and
Milwaukee, Wisconsin, operates 272 department
stores, which include 11 furniture galleries, in 23 states in the Northeast,
Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store,
Carson's, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate.
The stores offer a broad assortment of national and private brand fashion
apparel and accessories for women, men and children, as well as cosmetics and
home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant
in the communities it serves. For further information, please visit the investor
relations section of the Company's web site at http://investors.bonton.com. Facebook.com/bonton, Twitter:
@thebonton
SOURCE The Bon-Ton Stores, Inc.
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