Oscars® "Celebrate the Movies" with Launch of Digital Exhibition

84 ICONIC FILM IMAGES SHOWCASED IN ONLINE, OUTDOOR GALLERIES

Beverly Hills, CA – In anticipation of the 84th Academy Awards®, the Academy of Motion Picture Sciences has launched "Celebrate the Movies," a digital exhibition spotlighting iconic moments from 84 films.

Beginning today, January 23, the exhibition will appear on digital billboards in Los Angeles, and on ABC's digital "SuperSign," an electronic landmark in New York's Times Square. It will also be showcased on an online gallery on Oscar.com, and extend to youtube.com/Oscars, where fans can share their most memorable movie-going experiences through video or text.

Images will debut in groups of 20 within the next two weeks. The 84 films represented span eight decades, beginning with "Bride of Frankenstein" (1935) and culminating in "Avatar" (2009). Highlights from each decade include "Gone with the Wind" (1939), "Casablanca" (1942), "The Killers" (1946), "Sunset Boulevard" (1950), "Breakfast at Tiffany's" (1961), "True Grit" (1969), "The Exorcist" (1973), "Saturday Night Fever" (1977), "The Empire Strikes Back" (1980), "Driving Miss Daisy" (1989), "Apollo 13" (1995), "Shrek" (2001), "Ray" (2004), and "The Dark Knight" (2008). The exhibition highlights all of Hollywood's major genres, as well as independent, animated, foreign-language, and documentary films.

Included in the first 20 images are the eight that were featured in the key art campaign, which was unveiled in late December.

The 84th Academy Awards nominations will be announced live on Tuesday, January 24, at 5:30 a.m. PST in the Academy's Samuel Goldwyn Theater.

Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, at the Kodak Theatre at Hollywood & Highland Center®, and televised live at 7 p.m. ET/4 p.m. PT by the ABC Television Network. The Oscar® presentation also will be televised live in more than 225 countries worldwide.

84th Academy Awards® Trailer Launches January 6

Beverly Hills, CA – The Academy of Motion Picture Arts and Sciences has produced its trailer for the 84th Academy Awards in conjunction with Funny Or Die. The trailer features host Billy Crystal and celebrity cameo appearances by Robin Williams, Josh Duhamel, Megan Fox, William Fichtner and Vinnie Jones.

"We wanted to try something a little bit different this year instead of a traditional, clip-based piece," said Academy Chief Marketing Officer Christina Kounelias. "The trailer has a fun twist that conveys how excited everyone is to have Billy back."

Crystal has one of the most distinguished track records of any host in Oscar® history. His upcoming appearance will mark his ninth turn hosting the Academy Awards. The enthusiastic response to the announcement of his return was the inspiration for the trailer.

"Our team had a great time working with the Academy and joining forces with Billy again," said Mike Farah, Funny Or Die's president of production. "We think the trailer really speaks to the excitement around this year’s Oscars®, and Funny Or Die was honored to be a part of it."

The trailer will have a one-month run in more than 2,000 theaters beginning January 6 and can be viewed here:





Academy Awards for outstanding film achievements of 2011 will be presented on Sunday, February 26, at the Kodak Theatre at Hollywood & Highland Center®, and televised live by the ABC Television Network. The Oscar presentation also will be televised live in more than 225 countries worldwide.