LONDON, February 16, 2012 -- Publicis Modem London launches perspective on the future of Facebook: http://goo.gl/GAeCu . See the perspective here:
On February 1, 2012, Facebook announced that it had filed for an Initial Public Offering to take the company public. Valued between $80 and 100 billion and with over $1 billion in profits in 2010, the eight-year old company has dominated the social web across the world.
But Facebook still has a long way to go. More than $64 billion was spent on digital advertising in 2010, yet Facebook's share was only 3%. In comparison to Google's 46%, there is plenty of room for growth, particularly when with more than 845 million users, Facebook's user growth has reached a saturation point in many markets.
How will the company maximize the value of every user and continue to grow its share in the digital advertising market?
