The Social Web Goes Public. What now?

Couldn't pass this up. Thought it to be most interesting and a wee bit eye-opening.  Who know? Perhaps it will inspire one of you to make that next great, game-changing app.

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LONDON, February 16, 2012 -- Publicis Modem London launches perspective on the future of Facebook: http://goo.gl/GAeCu .  See the perspective here:

Facebook Goes Public. What now?

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On February 1, 2012, Facebook announced that it had filed for an Initial Public Offering to take the company public. Valued between $80 and 100 billion and with over $1 billion in profits in 2010, the eight-year old company has dominated the social web across the world.

But Facebook still has a long way to go. More than $64 billion was spent on digital advertising in 2010, yet Facebook's share was only 3%. In comparison to Google's 46%, there is plenty of room for growth, particularly when with more than 845 million users, Facebook's user growth has reached a saturation point in many markets.

How will the company maximize the value of every user and continue to grow its share in the digital advertising market?