GLITTER ROSE “BUDA NEGRA” MUSIC VIDEO WORLD PREMIERE AT HARD ROCK CAFE HOLLYWOOD ON HOLLYWOOD BLVD.

Press Event, World Premiere and Live Music by Glitter Rose

Hollywood, CA, February 13, 2013 – The kiss of death hits Hollywood, CA on February 22, 2013 as Outlaw Southern Rocker Glitter Rose world premieres the “Buda Negra” music video at Hard Rock Cafe Hollywood on Hollywood Blvd. This will be Texas native Glitter Rose’s debut music video, featuring the bonus track from her album Dead or Alive, which she co-produced with producer and musician Dran Michael.

The “Buda Negra” music video was directed by writer, actress, and young visionary Amy Campione. Up and coming actor Jeff Torres co-stars in the video with Glitter Rose. GR is featured as the character “La Buda Negra”, showing her ability to act as well as her musicianship and musical performance. “Buda Negra” was written by Glitter Rose, telling the story of a woman who takes no mercy on her lovers, all of them becoming her victims, much like a Black Widow.

To view the Official “Buda Negra” music video teaser, please visit GR’s YouTube channel, www.youtube.com/glitterrosemusic

What: Glitter Rose’s “Buda Negra” Music Video World Premiere

When: Friday, February 22, 2013
6:30 p.m. Press Interviews / Step and Repeat Photo Ops begin
9:00 p.m. Music Video Premiere
9:30 p.m. Live Music by Glitter Rose begins

Where: Hard Rock Cafe Hollywood Boulevard
6801 Hollywood Blvd.
Hollywood, CA
323-465-7625

Admission: FREE Event, 21+ (unless accompanied by an adult)

For more information, visit www.hardrock.com .

About Glitter Rose
Glitter Rose just received 2 awards in the 2013 Artists In Music Awards for Best Rock Artist and Album of the Year for Dead or Alive, which released in Spring 2012. Her endorsements include Orange Amps, Fishman Acoustic Amplification, Telefunken Elektroakustik, Warrior Guitar, Rotosound Music Strings, BAE Audio, Moody Leather, and Guitar Hands Hand Care. She also held a 5 month residency with Hard Rock Cafe Hollywood on Hollywood Blvd. for a live music event they created around her music called Southern Rock Brunch from March-July 2012. 2013 has lots in store for GR, including a residency for the month of March at Hard Rock Cafe Hollywood on Hollywood Blvd. for their Happy Hour live music series, a Spring Oklahoma/Texas tour, followed by an East Coast run in the Fall. For more information, including links to all of GR’s social networking sites, please visit www.glitterrose.com.

About Hard Rock International
With a total of 177 venues in 58 countries, including 141 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose. New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.

Pepsi's Return to the Super Bowl is Fit for a King

Super Bowl Ad Features Sir Elton John, THE X FACTOR 2011 Winner Melanie Amaro and 'Pepsi for All'

Fans To Receive Music Video of Melanie Amaro's Exclusive Single through Pepsi's Social TV Platform, Sound Off, and Shazam Partnership

PURCHASE, N.Y., Jan. 30, 2012 -- PepsiCo today released details about its iconic Pepsi ad to air during Super Bowl XLVI, which will be broadcast on NBC. Pepsi also announced digital partnerships that will enhance fans' Super Bowl experience on-line.

The new ad titled "King's Court" features Melanie Amaro, THE X FACTOR 2011 winner, singing for multi Grammy-winning music legend Sir Elton John who plays a "king of rock" in the commercial. The ad was produced by TBWA/Chiat Day and directed by Noam Murro. During the commercial, Amaro performs a song she recorded exclusively for the ad, a contemporized version of RESPECT, by Otis Redding, and made popular by the "Queen of Soul" Aretha Franklin. Pepsi fans who "Shazam" the spot during the big game will be able to view Amaro's music video for RESPECT.




Set in a rock-fantasy version of medieval times, the 60 second commercial features Melanie Amaro performing in front of a "royal court of rock," including Elton John's character, the King. The ad establishes Pepsi as the brand for people who are not afraid to take a chance, raise their voice and give it their all. It also highlights the fact that Pepsi has an irresistible taste worth challenging a king for. With epic Pepsi scale and a big dose of humor, the commercial ends with a twist and the tagline, "Where there's Pepsi, There's Music".

"Pepsi wanted to make me 'King for a Day' on Super Bowl Sunday. How could I possibly pass that up?" said Sir Elton John.

"For decades, Pepsi has showcased musical talent in its commercials on television's biggest stage - the Super Bowl," said Simon Lowden, CMO, PepsiCo Beverages Corporation. "This year's spot takes our legacy to the next level by spotlighting a rising pop artist alongside a music legend and engaging fans on a deeper level through powerful digital programming."

Amaro's appearance in Pepsi's Super Bowl XLVI spot is part of her historic grand prize win on FOX's, THE X FACTOR. The deal also includes a $5 million recording contract for the winner, making it the largest guaranteed prize package in television history.

"Never in my wildest dreams did I ever think I would be starring in a Pepsi Super Bowl commercial, following in the footsteps of some of music's biggest legends," said Melanie Amaro. "Winning THE X FACTOR has changed my life," she continued.

In addition to the Shazam offering during the big game, Pepsi will enhance the fan Super Bowl experience through integrated digital programming. Highlights include: an NFL-themed version of Pepsi Sound Off , the first brand-led social TV platform, which was launched during THE X FACTOR to engage consumers in a real time viewing party with celebrity hosts. Digital programming also extends to a partnership with Pandora providing fans with a Pepsi-curated Super Bowl-themed station to listen to before, during and after the game. Lastly, a partnership with social network, Get Glue, which allows users to check-in and unlock exclusive content and free Pepsi.

King's Court is one of the two commercials PepsiCo plans to air during this year's Super Bowl. Pepsi MAX, the official soft drink of the NFL, will also debut a commercial on this year's Super Bowl, featuring legendary television personality Regis Philbin.

Pepsi and Pepsi MAX will provide fans with engaging Super Bowl XLVI activities from January 27- February 5 in Indianapolis, including:

• A Pepsi MAX footprint at NFL Experience where fans can win "Pepsi MAX for Life"
• The Pepsi Fan Jam Concert Series
• Tazon Latino VI, the annual celebrity flag football game featuring notable NFL alumni and Hispanic celebrities
• Pepsi Rookie of the Year
• NFL Honors

Pepsi is the official sponsor of the Fan Jam Concert Series and Tazon Latino VI.

The popular Univision Pepsi Musica Fan Jam Concert, the ultimate Latin music celebration, will take place on February 1 and feature world famous musicians Don Omar and L. Hernandez among others. On February 2, Pepsi will keep the music coming with the VH1 Pepsi Super Bowl Fan Jam, a premier, nationally-televised (live on VH1) concert featuring star-studded performances by Gym Glass Heroes, B.o.B and the All-American Rejects, with guest appearances by top celebrities and NFL players. In addition, PepsiCo will hold its annual pre-Super Bowl party on Friday, February 3, featuring musical performances by One Republic and Melanie Amaro. The third Pepsi Fan Jam concert, the CMT Crossroads Pepsi Super Bowl Fan Jam will take place Saturday, February 4 with Carrie Underwood and Steven Tyler.

This year, the Pepsi Rookie of the Year award will be presented during the inaugural NFL Honors award show, airing Saturday, February 4 at 9 PM EST on NBC. The five Pepsi Rookie of the Year nominees are: Andy Dalton, Cincinnati Bengals; Von Miller, Denver Broncos; Cam Newton, Carolina Panthers; Patrick Peterson, Arizona Cardinals; Aldon Smith, San Francisco 49ers. Pepsi MAX is also the presenting sponsor of the AP Offensive and Defensive Rookie of the Year awards.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which also we believe means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

SOURCE PepsiCo