Pandora, Pepsi and The Recording Academy® Provide Music Fans with Inside Look at Best New Artist GRAMMY® Nominees, via Video Series and Genre Stations

OAKLAND, Calif. and SANTA MONICA, Calif., Feb. 2, 2012  -- Leading personalized radio service Pandora (NYSE: P), PepsiCo Inc. and The Recording Academy ^® ( www.grammy.com ) today announced an original content video series showcasing the 54th GRAMMY^® Best New Artist nominees.

Newly created Pandora GRAMMY genre stations have been created in conjunction with the series, designed to help music fans celebrate and capture the excitement around the 54th Annual GRAMMY Awards^®. The video series can be found at www.pandora.com/pepsigrammyvideo and the GRAMMY genre stations are accessible at http://pandora.com/genres/grammys .

The Best New Artist video series includes exclusive interviews with the Band Perry, Bon Iver, J. Cole, Nicki Minaj, and Skrillex. During the interviews, the artists discuss the evolution of their careers, share their excitement surrounding their Best New Artist nomination and describe their anticipation for Music's Biggest Night^®.

The GRAMMY genre stations are based on official GRAMMY categories, ranging from country to comedy, and spotlight current and past GRAMMY-nominated artists. The new GRAMMY genre stations include:

• GRAMMY^® Country: featuring artists such as Lady Antebellum, Toby Keith, Blake Shelton, and Carrie Underwood.
• GRAMMY^® Pop and Dance: featuring artists such as Adele, Black Eyed Peas, Coldplay, and Maroon 5.
• GRAMMY^® Rock and Alternative: featuring artists such as the Black Keys, Paul McCartney, Mumford & Sons, and Red Hot Chili Peppers.
• GRAMMY^® Rap: featuring artists such as Drake, Nicki Minaj, Kanye West, and 50 Cent.
• GRAMMY^® R&B: featuring artists such as Beyonce, Chris Brown, Jennifer Hudson, and John Legend.
• GRAMMY^® Gospel and Contemporary Christian Music: featuring artists such as Kirk Franklin, Brandon Heath, Mary Mary, and Matthew West.
• GRAMMY^® Latin: featuring artists such as Calle 13, Intocable, Los Tigres Del Norte, and Wisin Y Yandel.
• GRAMMY^® Jazz: featuring artists such as Karrin Allyson, Herbie Hancock, Sonny Rollins, and Yellowjackets.
• GRAMMY^® World and Reggae: featuring artists such as Gilberto Gil, Femi Kuti, Ziggy Marley, and Shaggy.
• GRAMMY^® American Roots Music: featuring artists such as the Civil Wars, Emmylou Harris, Keb' Mo', and Ricky Skaggs.
• GRAMMY^® Classical: featuring artists such as those from the London Philharmonic Orchestra and Metropolitan Opera, Paul Ruders, and Yo-Yo Ma.
• GRAMMY^® Comedy: featuring artists such as Lewis Black, Louis C.K., Flight Of The Conchords, and "Weird Al" Yankovic.

"We're excited to celebrate this year's GRAMMY Awards by giving Pandora listeners access to their favorite GRAMMY-nominated artists and helping them discover great new music through our GRAMMY genre stations," said Pandora Chief Marketing Officer Simon Fleming-Wood.

"The excitement surrounding the red-hot Best New Artist nominees is not only soaring, but also celebrates new artists that are both refreshing and innovative in spirit," said Tom Moradpour, senior director, Pepsi. "Pepsi is thrilled to help create unforgettable music experiences for fans at this year's GRAMMY awards and will continue to harness the power of music and entertainment."

"To commemorate the excitement for Music's Biggest Night with the launch of a dozen GRAMMY genre stations and the first-ever Best New Artist video series is exciting," said Evan Greene, Chief Marketing Officer, The Recording Academy. "We were pleased to extend this innovative program to Pandora users through our partnership with Pepsi."

The partnership also offers music fans a GRAMMY mixtape, which can be found at www.pandora.com/pepsigrammymusic and includes songs from nominees and newcomers in various 54th GRAMMY Awards categories.

The 54th Annual GRAMMY Awards will be held Sunday, Feb. 12 at Staples Center in Los Angeles and will be broadcast live on the CBS Television Network at 8 p.m. (ET/PT).

About Pandora
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we've added comedy as well so we're also up for playing some jokes you'll love.) Personalized stations launch instantly with the input of a single "seed" — a favorite artist, song or genre. The Music Genome Project^®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora^® internet radio by using musicological "DNA" and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com .

About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com . For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The GRAMMYs' social communities on YouTube, Tumblr, Foursquare, GetGlue and Instagram.

About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com .

SOURCE The Recording Academy

Pepsi's Return to the Super Bowl is Fit for a King

Super Bowl Ad Features Sir Elton John, THE X FACTOR 2011 Winner Melanie Amaro and 'Pepsi for All'

Fans To Receive Music Video of Melanie Amaro's Exclusive Single through Pepsi's Social TV Platform, Sound Off, and Shazam Partnership

PURCHASE, N.Y., Jan. 30, 2012 -- PepsiCo today released details about its iconic Pepsi ad to air during Super Bowl XLVI, which will be broadcast on NBC. Pepsi also announced digital partnerships that will enhance fans' Super Bowl experience on-line.

The new ad titled "King's Court" features Melanie Amaro, THE X FACTOR 2011 winner, singing for multi Grammy-winning music legend Sir Elton John who plays a "king of rock" in the commercial. The ad was produced by TBWA/Chiat Day and directed by Noam Murro. During the commercial, Amaro performs a song she recorded exclusively for the ad, a contemporized version of RESPECT, by Otis Redding, and made popular by the "Queen of Soul" Aretha Franklin. Pepsi fans who "Shazam" the spot during the big game will be able to view Amaro's music video for RESPECT.




Set in a rock-fantasy version of medieval times, the 60 second commercial features Melanie Amaro performing in front of a "royal court of rock," including Elton John's character, the King. The ad establishes Pepsi as the brand for people who are not afraid to take a chance, raise their voice and give it their all. It also highlights the fact that Pepsi has an irresistible taste worth challenging a king for. With epic Pepsi scale and a big dose of humor, the commercial ends with a twist and the tagline, "Where there's Pepsi, There's Music".

"Pepsi wanted to make me 'King for a Day' on Super Bowl Sunday. How could I possibly pass that up?" said Sir Elton John.

"For decades, Pepsi has showcased musical talent in its commercials on television's biggest stage - the Super Bowl," said Simon Lowden, CMO, PepsiCo Beverages Corporation. "This year's spot takes our legacy to the next level by spotlighting a rising pop artist alongside a music legend and engaging fans on a deeper level through powerful digital programming."

Amaro's appearance in Pepsi's Super Bowl XLVI spot is part of her historic grand prize win on FOX's, THE X FACTOR. The deal also includes a $5 million recording contract for the winner, making it the largest guaranteed prize package in television history.

"Never in my wildest dreams did I ever think I would be starring in a Pepsi Super Bowl commercial, following in the footsteps of some of music's biggest legends," said Melanie Amaro. "Winning THE X FACTOR has changed my life," she continued.

In addition to the Shazam offering during the big game, Pepsi will enhance the fan Super Bowl experience through integrated digital programming. Highlights include: an NFL-themed version of Pepsi Sound Off , the first brand-led social TV platform, which was launched during THE X FACTOR to engage consumers in a real time viewing party with celebrity hosts. Digital programming also extends to a partnership with Pandora providing fans with a Pepsi-curated Super Bowl-themed station to listen to before, during and after the game. Lastly, a partnership with social network, Get Glue, which allows users to check-in and unlock exclusive content and free Pepsi.

King's Court is one of the two commercials PepsiCo plans to air during this year's Super Bowl. Pepsi MAX, the official soft drink of the NFL, will also debut a commercial on this year's Super Bowl, featuring legendary television personality Regis Philbin.

Pepsi and Pepsi MAX will provide fans with engaging Super Bowl XLVI activities from January 27- February 5 in Indianapolis, including:

• A Pepsi MAX footprint at NFL Experience where fans can win "Pepsi MAX for Life"
• The Pepsi Fan Jam Concert Series
• Tazon Latino VI, the annual celebrity flag football game featuring notable NFL alumni and Hispanic celebrities
• Pepsi Rookie of the Year
• NFL Honors

Pepsi is the official sponsor of the Fan Jam Concert Series and Tazon Latino VI.

The popular Univision Pepsi Musica Fan Jam Concert, the ultimate Latin music celebration, will take place on February 1 and feature world famous musicians Don Omar and L. Hernandez among others. On February 2, Pepsi will keep the music coming with the VH1 Pepsi Super Bowl Fan Jam, a premier, nationally-televised (live on VH1) concert featuring star-studded performances by Gym Glass Heroes, B.o.B and the All-American Rejects, with guest appearances by top celebrities and NFL players. In addition, PepsiCo will hold its annual pre-Super Bowl party on Friday, February 3, featuring musical performances by One Republic and Melanie Amaro. The third Pepsi Fan Jam concert, the CMT Crossroads Pepsi Super Bowl Fan Jam will take place Saturday, February 4 with Carrie Underwood and Steven Tyler.

This year, the Pepsi Rookie of the Year award will be presented during the inaugural NFL Honors award show, airing Saturday, February 4 at 9 PM EST on NBC. The five Pepsi Rookie of the Year nominees are: Andy Dalton, Cincinnati Bengals; Von Miller, Denver Broncos; Cam Newton, Carolina Panthers; Patrick Peterson, Arizona Cardinals; Aldon Smith, San Francisco 49ers. Pepsi MAX is also the presenting sponsor of the AP Offensive and Defensive Rookie of the Year awards.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 22 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which also we believe means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

SOURCE PepsiCo

Doritos Brand Reveals Five Consumer-Created Commercials Vying for $1 Million Payout and Once-in-a-Lifetime Opportunity to Work With The Lonely Island

PLANO, Texas, Jan. 4, 2012 -- After a record-setting submission phase and review of more than 6,100 entries in this year's Crash the Super Bowl contest, the Doritos brand today revealed the five finalists that will now compete through consumer voting for the chance to have their ads aired during the Super Bowl XLVI broadcast on Feb. 5, 2012 on NBC. This marks the sixth year in a row consumers have created Super Bowl ads for Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, and the stakes have never been higher.

The Doritos brand has put a $1 million cash bonus prize on the line if a consumer-created Doritos ad scores the No. 1 spot on either the traditional USA TODAY Ad Meter or the recently created USA TODAY Facebook Super Bowl Ad Meter. Plus, in an exciting twist to the this year's contest, the maker of the consumer-created Doritos ad that receives airtime on Super Bowl Sunday will win one of the most exciting contest grand prizes to date: a guaranteed opportunity to work on a future Doritos brand project with one of the hottest entertainment teams in the industry today – the award-winning trio of Andy Samberg, Akiva Schaffer and Jorma Taccone that make up The Lonely Island.

Founded in 2001, The Lonely Island has become one of the most sought-after creative teams in the entertainment business with success in television, film, music and on the web. The Emmy-winning trio is best known for directing, writing and starring in hilarious, off-the-wall digital shorts, including Grammy-nominated "I'm On A Boat," "Lazy Sunday," and a series of popular SNL digital shorts with Justin Timberlake.

 The five Crash the Super Bowl finalist ads (in alphabetical order) are:

• "Bird of Prey" by Joby Harris
• "Dog Park" by Tyler Dixon
• "Hot Wild Girls" by Brad Scott
• "Man's Best Friend" by Jonathan Friedman
• "Sling Baby" by Kevin T. Willson

As a part of its partnership with the Doritos brand, The Lonely Island set out to create a Doritos Super Bowl ad of its own, but after seeing the unprecedented consumer enthusiasm around this year's contest and the creativity would-be ad makers brought to the table, The Lonely Island today announced an incredibly generous gesture aimed at helping Doritos fans pursue their Hollywood dreams – The Lonely Island will donate its :30 slot of Super Bowl airtime to one of the five consumer finalists, allowing two aspiring filmmakers to have their work aired during the Super Bowl XLVI broadcast. The Doritos brand team will select the second spot to air from the five consumer finalists, with The Lonely Island serving in an advisory role.

This offer opens up the door for two Doritos fans to win guaranteed opportunities to work with The Lonely Island on upcoming Doritos brand projects, and have a shot at million-dollar bonus prizes, based on their rankings on either the traditional USA TODAY Ad Meter or USA TODAY Facebook Super Bowl Ad Meter rankings.

"We've been truly impressed with the creativity and passion of people entering the contest," said The Lonely Island members Samberg, Schaffer and Taccone. "What drew us to partnering with Doritos for this program was the opportunity to help someone pursue their career dreams and open up a door of opportunity, and we felt that there was no better way to demonstrate that than by helping another talented up and comer get his or her big shot."

"The Lonely Island guys are a class act, and they have embraced what this contest is about beyond our expectations," said Tony Matta, vice president of marketing, Frito-Lay North America. "Their generosity will now create a life-changing opportunity for two of our consumers, and we plan to pay that forward by making a donation of $250,000 to the charity The Lonely Island was competing for, the Berkeley Unified School District."

Since Crash the Super Bowl began in 2007, consumer-created Doritos ads have consistently ranked within the top-five spots of the traditional USA TODAY Ad Meter, and two of the last three years they have scored the No. 1 ranking. Beginning today through Jan. 29, 2012, fans can vote for their favorite submissions, with the consumer-created Doritos ad receiving the most fan votes airing during the Super Bowl broadcast, in addition to the spot selected by the Doritos brand team.

The Doritos brand also is putting cash sweepstakes prizes on the line to encourage consumer voting in this year's contest, with the potential to give away up to $100,000 to fans just for having a say in how the Doritos brand uses its Super Bowl air time. The amount of cash awarded will be based on the number of total fan votes – the more fan votes, the more money fans can potentially win.

The Doritos brand will give away one $10,000 cash prize to a fan who votes in the contest every time the total number of votes across all voting platforms reaches a 100,000 vote milestone. They will continue giving away these $10,000 cash prizes at each 100,000 vote milestone until they reach one million votes across all voting platforms and have given away a maximum of $100,000. To vote for this year's winner and enter for a chance to win, consumers can visit the official contest website, http://www.crashthesuperbowl.com/. Consumers can also vote through their smart phones at m.crashthesuperbowl.com and via Xbox LIVE®. Complete details are available on the website.

Each of the five finalist ad makers will win $25,000 and a trip to Indianapolis to attend Super Bowl XLVI, where they will learn for the first time during the broadcast which two ads will air for a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meters:

• $1 million will be awarded for an ad that scores the No. 1 spot on either the USA TODAY Ad Meter or the USA TODAY Facebook Super Bowl Ad Meter
• $600,000 will be awarded for an ad that scores the No. 2 spot on either the USA TODAY Ad Meter or the USA TODAY Facebook Super Bowl Ad Meter
• $400,000 will be awarded for an ad that scores the No. 3 spot on either the USA TODAY Ad Meter or the USA TODAY Facebook Super Bowl Ad Meter

Each winning consumer finalist is only eligible to receive one cash bonus prize and the amount will be determined by the Ad Meter in which the commercial receives the highest spot.

The traditional USA TODAY Super Bowl Ad Meter tracks the second-by-second responses of a panel of viewers to ads during the national broadcast of the Super Bowl and ranks them favorite to least favorite. Created in 1989, it has been regarded as the most influential Super Bowl ad rating in the advertising industry. The recently announced USA TODAY Facebook Super Bowl Ad Meter allows consumers for the first time to view and vote on the ads, see how other people rank the ads and share their favorites with Facebook friends. The USA TODAY Facebook Super Bowl Ad Meter consumer ratings will take place via an application hosted on Facebook and USATODAY.com, both online and via mobile.

Doritos tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about Doritos, visit its website at http://www.doritos.com/ or on Twitter at www.twitter.com/DoritosUSA.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit http://www.pepsico.com/.